Sterling Bank tweeted an advert which incorporated the logos and symbols of other banks in what many saw as a swipe at the affected banks.
Just when Nigerians were beginning to enjoy the wits and humours in the twitter bank wars, Sterling Bank decided to pull the plug and apologize.
Some of the other banks responded with shades of their own, but GTBank did not respond. Then rumours emerged, the next day, that GTBank had reported Sterling Bank to the Central Bank of Nigeria(CBN).
CBN rules prevent banks from demarketing their competitors (Demarketing means spreading rumours, creating adverts, etc) in order to discourage people from using the services of your competitor.
Sterling Bank has now apologised for the advert and deleted the tweet.
See tweet below;
Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted.
We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion. pic.twitter.com/ZBgGBRel9b
— Sterling Bank Plc (@Sterling_Bankng) July 24, 2018