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Serena Williams Launches Her Own Online Shop

Tennis superstar Serena Williams launched her online shop today after dreaming of pursuing a fashion career since her teenage years.

She said she was discouraged by most and asked to face tennis squarely. But she had to find a way to make both work together. After 15 years of trying and having people in fashion tell her “no”, her dream has finally come true and she shared a message of encouragement on Instagram.

She wrote:

They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.
Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it. #BeSeenBeHeard


Serena Williams shares motivational message as she launches her online shop

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